Newsletter toolsE-mail marketing provides numerous advantages: savings in terms of time and costs, interactivity and greater targeting, along with a higher level of redemption [percentage relationship between the number of positive replies received and the number of useful contacts] compared to traditional direct marketing systems.

For those who don’t want to miss out on digitalized marketing, TWT has developed an easy to use, helpful and powerful tool for sending newsletters via e-mail. This platform provides businesses with an opportunity to relate directly and interactively with their customers, earning their trust with exclusive and high quality content, thus assisting the collection of precious data to enrich their marketing database with qualified contacts.

Any request for data needs to justify itself by offering a perceptible advantage. This can be represented by the possibility of receiving a newsletter, as well as other exclusive advantages. For example, a newsletter can contain a password to access areas of a website that are inaccessible to unauthorized users. This enables businesses to collect precious information on their customers and to offer them added value, earning their trust with privileged high quality content.

Businesses can use TWT’s tool, based on Microsoft SQL Server databases to send communiqués to both registered users and lists of addresses imported on a need to basis. Other characteristics of this service include the site registration collection forms, the possibility of self-management of the insertion of text and photos in the newsletter’s layout, using a convenient interface featuring text-formatting functions, and the very helpful reports provided.

Businesses can use the statistics service included in the TWT platform to keep track of various data related to the use of individual newsletters, such as:

  • total newsletters sent
  • number of newsletters opened (both in total and by unique users)
  • number of clicks (both in total and by unique users)
  • trends for individual newsletters compared to the previous number and average
  • detailed statistics for newsletters (number of clicks for individual news items, and which users have clicked on different topics)
  • graphic reports on clicking trends over time