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Speed, reliability and responsiveness for an increasingly efficient shopping experience
The challenge
Companies in the Luxury & Fashion sector face great challenges every day: they must constantly maintain the qualitative level of their products and purchasing experience for customers at the highest levels, as well as optimise and making their value chain as efficient as possible in order to anticipate market trends and identify the transformation of demand due to globalisation.
Needs
Obsolete technologies and communication systems affect the productivity of business users, with a negative impact on profits and margins. From this arises the need for more effective and efficient TLC and ICT solutions that can immediately meet the increasing business needs.
What follows are some of the challenges that TWT customers have successfully faced in the Luxury & Fashion sector:
Creation of a quality omni-channel user experience
The trends of this sector show the emergence of a more advanced type of consumer who is less oriented towards making traditional in-shop purchases. The combination of physical and digital requires a blend of systems and technologies, so that this integration can promote the creation of value for the customer as well as the brand.
The supply chain becomes digital
We increasingly need to focus on new ways of working with our partners, in creating a collaborative model to increase the effectiveness of the resources available.
Data study
The collection and processing of data on the purchasing behaviour of customers, both online and in-store, becomes fundamental to make the user experiences simple and personal. This allows for new methods to be established to measure success and enhance results, both in the short and long term.
Business continuity
Customers expect speed, reliability, and responsiveness: this means using technological solutions that can facilitate interaction with human operators, making them faster and more effective. From a technical point of view, this not only means using innovative solutions, but also being able to restore the entire corporate infrastructure (including IT) following an internal failure or external event without impacting the customer journey.
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